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What’s in it for me? What’s in it for you?

Posted By Chet Seward, Wednesday, May 24, 2017

Rebecca Braverman, MD, CSEPS AAO Councillor
“What’s in it for me?” was the answer I received when I asked a young physician if they were going to join their state ophthalmological society after graduation. I was shocked by the response. When I was a resident, everyone joined their state societies upon completing their training. Times have changed. Even the AMA struggles with declining membership. Personally, I am grateful for all the opportunities CSEPS has given me including support for participation in the AAO Leadership Development Program (LDP). I felt compelled to dedicate my LDP project to help CSEPS and to answer the question “what’s in it for other CSEPS members?” 

I worked closely with CSEPS leadership and Kupersmit Research to develop an online poll of Colorado ophthalmologists for use by CSEPS to improve our services and inform our strategic planning. Sixty-eight respondents completed the survey and the majority were active CSEPS members (90%). Nearly two-thirds of respondents felt CSEPS had a positive impact on the practice of medicine for ophthalmologists in Colorado. Respondents reported advocacy efforts at the state capital as the most valuable service offered by CSEPS. OMIC risk management discounts, education/communication about the changing healthcare environment and opportunities for social networking were also highly rated. Areas for improvement included interest in more social events, an increased online presence and more opportunities to participate in charitable eye care across Colorado. A summary memo detailing the results of the poll can be found here

So, “what’s in it for you?” as a CSEPS member? A lot!

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